Iron Man 3 (titled onscreen as Iron Man Three) is a 2013 American superhero film based on the Marvel Comics character Iron Man, produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. It is the sequel to Iron Man (2008) and Iron Man 2 (2010), and the seventh film in the Marvel Cinematic Universe (MCU). The film was directed by Shane Black from a screenplay he co-wrote with Drew Pearce, and stars Robert Downey Jr. as Tony Stark / Iron Man alongside Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stéphanie Szostak, James Badge Dale, William Sadler, Miguel Ferrer, Jon Favreau, and Ben Kingsley. In Iron Man 3, Tony Stark wrestles with the ramifications of the events of The Avengers (2012) during a national terrorism campaign on the United States led by the mysterious Mandarin.
After the release of Iron Man 2 in May 2010, director Favreau chose not to return for a third film. Black was hired to write and direct the sequel in February 2011, working with Pearce to make the script more character-centric, focus on thriller elements, and use concepts from Warren Ellis's "Extremis" comic book story arc. The film's supporting cast, including Kingsley, Pearce, and Hall, were brought on throughout April and May 2012. Filming took place from May 23 to December 17, 2012, primarily at EUE/Screen Gems Studios in Wilmington, North Carolina. Additional filming took place around North Carolina as well as in Florida, Los Angeles, and China; an extended version of the film specifically for Chinese audiences was created. Seventeen companies provided the film's visual effects.
Iron Man 3 premiered at the Grand Rex in Paris on April 14, 2013, and released in the United States on May 3, as the first film in Phase Two of the MCU. It received positive reviews from critics, with praise for its action sequences, Black's direction, and Downey's performance, though there was criticism for its portrayal of the Mandarin. The film was a box office success, grossing over $1.2 billion worldwide, making it the second-highest-grossing film of 2013 and the sixteenth film to gross over $1 billion. It finished its theatrical run as the fifth-highest-grossing film of all time, while its opening weekend was the sixth-highest of all time. The film received Best Visual Effects nominations at the Academy Awards and the BAFTA Awards.
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At a New Year's Eve party in 1999, Tony Stark meets scientist Maya Hansen, the inventor of Extremis, an experimental regenerative treatment that allows recovery from crippling injuries. Disabled scientist Aldrich Killian offers them a place in his company Advanced Idea Mechanics, but Stark rejects him. Thirteen years later, Stark is suffering from post-traumatic stress disorder and has frequent panic attacks due to his experiences during the alien invasion of New York. He has built dozens of new Iron Man suits to cope with his insomnia, creating friction with his girlfriend Pepper Potts.
Meanwhile, a string of bombings is claimed by a terrorist known as the Mandarin. Stark's security chief Happy Hogan is badly injured in one such attack and is put into a coma, prompting Stark to issue a televised threat to the Mandarin, revealing his home address in the process. The Mandarin sends gunship helicopters to destroy Stark's home. Hansen, who came to warn Stark, survives the attack with Potts. Stark escapes in an experimental new Iron Man suit, which his artificial intelligence J.A.R.V.I.S. pilots to rural Tennessee, following a flight plan from Stark's investigation into the Mandarin. Stark's new armor is not fully functional and lacks sufficient power to return to Malibu, leaving the world to believe that he died.
With the help of Harley Keener, a local boy, Stark investigates the remains of a local explosion bearing the hallmarks of a Mandarin attack, although it occurred years before any known attack by the terrorist. He discovers the "bombings" were triggered by soldiers subjected to Extremis whose bodies explosively rejected the treatment. These explosions were falsely attributed to a terrorist plot to cover up Extremis' flaws. Stark witnesses Extremis firsthand when Mandarin agents Savin and Brandt attack him: Stark kills Brandt and incapacitates Savin. Meanwhile, Killian resurfaces and kidnaps Potts with assistance from Hansen. American intelligence agencies continue to search for the Mandarin, with James Rhodes—the former War Machine, now re-branded as the Iron Patriot—lured into a trap to steal his armor.
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Tracing the Mandarin to Miami, Stark infiltrates his headquarters using improvised weapons. Inside, he discovers the Mandarin is an English actor named Trevor Slattery, who is oblivious to the actions carried out in his image. Killian then captures Stark. He reveals he has subjected Potts to Extremis in the hope Stark will help fix Extremis' flaws while trying to save her. When Hansen betrays Killian by threatening to jeopardize his operations, Killian fatally shoots her.
Stark escapes and reunites with Rhodes, discovering that Killian intends to attack President Ellis aboard Air Force One, using the Iron Patriot armor, controlled by Savin. Stark kills Savin, saving the passengers and crew, but cannot stop Killian from abducting Ellis. At an impounded damaged oil tanker, Killian intends to kill Ellis on live television. The Vice President would then become a puppet leader, following Killian's orders, in exchange for Extremis to cure his young daughter's disability. Stark and Rhodes infiltrate the platform, aided by the remaining Iron Man suits, controlled remotely by J.A.R.V.I.S.. Rhodes secures the President and takes him to safety, while Stark discovers Potts has survived the Extremis procedure. Before he can save her, a rig collapses around them, and she falls to the platform below, causing Stark to believe her dead. Stark fights Killian but finds himself cornered. Killian, who appropriated Hansen's Extremis research as a cure for his own disability and expanded the program to include injured war veterans, reveals he is the real Mandarin behind Slattery's cover. Potts, whose Extremis powers allowed her to survive the fall, kills Killian to save Stark.
As a gesture of his devotion to Potts, Stark orders J.A.R.V.I.S. to destroy all the Iron Man suits. The Vice President and Slattery are arrested, and Happy awakens from his coma. With Stark's help, Potts's Extremis effects are stabilized; and Stark promises to scale back his life as Iron Man, undergoing surgery to remove the shrapnel near his heart and throwing his obsolete chest arc reactor into the sea. He muses that, even without the technology, he will always be Iron Man.
Following the release of Iron Man 2, a conflict between Paramount Pictures, which had distribution rights to certain Marvel properties, and The Walt Disney Company, Marvel Entertainment's then new corporate parent, clouded the timing and the distribution arrangement of a possible third film. On October 18, 2010, Walt Disney Studios agreed to pay Paramount at least $115 million for the worldwide distribution rights to Iron Man 3, with Disney, Marvel, and Paramount announcing a May 3, 2013, release date for the film.
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Iron Man and Iron Man 2 director Jon Favreau said in December 2010 that he would not direct Iron Man 3, opting to direct Magic Kingdom instead. He remained an executive producer of director Joss Whedon's crossover film The Avengers and also served as an executive producer of Iron Man 3. Also in 2010, Downey reached out to Shane Black, who directed him in 2005's Kiss Kiss Bang Bang, to write and direct the film. In February 2011, Black entered final negotiations to join the project, and in March it was announced that Drew Pearce, who Marvel had originally hired for a Runaways script, would work with Black on the script.[70] Downey said, "Bringing in Shane Black to write and direct Iron Man 3 to me is basically the only transition from Favreau to a 'next thing' that Favreau and the audience and Marvel and I could ever actually sign off on.
Writing
Shane Black described his take on the film as not being "two men in iron suits fighting each other," and more like a "Tom Clancy thriller", with Iron Man fighting real-world type villains. Drew Pearce added that they would avoid magic and space, with Iron Man 3 being "a techno-thriller set in a more real world than even The Avengers". The duo spent some time discussing themes and images and ideas before starting the script. While writing, the focus was to avoid scenes of pure exposition, making every moment propel other narrative points forward. Some elements from the comics were used even if in different connotations, such as making Rhodes wear Norman Osborn's Iron Patriot armor and naming some characters with names from unrelated people in the Marvel Universe, such as Eric Savin and Jack Taggart.
The film's plot is influenced primarily by "Extremis", the 2005–2006 Iron Man comics storyline written by Warren Ellis. The first two acts would remain character-centric, albeit in Shane Black's words "more hectic, frenetic, and large scale" to fulfill its sequel obligations, with the third act going for more over-the-top action to what Drew Pearce described as "giving a sense of opera". The middle act was compared to Sullivan's Travels in having Tony meeting various people on his journey, and the writers made sure to not make the characters too similar. The initial draft had Maya Hansen herself leading the villainous operation, with the Mandarin and Killian emerging as antagonists in later versions of the script. During one of the writing sessions, Pearce suggested that the Mandarin was a fake, and Black agreed by going with making him an actor, which in turn Pearce detailed as an overacting British stage performer. Black explained: "Who would be fool enough to declare that he is an international terrorist? If you're smart, whatever regime you're part of, you'd put a puppet committee and remain your house." In turn Killian would hide Trevor Slattery in "his own frat house, in kind of a drug-related house arrest" to keep the secret alive.
According to Black, the reveal of the actual villain being Hansen was "like Remington Steele, you think it's the man but at the end, the woman has been running the whole show." The role was eventually shifted to Killian because of objections by Marvel Entertainment executives, who were concerned with apparent merchandising losses that could come with having a female villain. The roles of several other major female characters were also made smaller in the final film compared to earlier drafts.
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Both the opening and the ending of the film were reworked in various ways. First it would begin with a flashback to Tony's childhood. Then like Iron Man it would begin in medias res, with Tony crashing in Tennessee before a voice-over that would lead to how he got there, until it got changed to the final version. For the climactic tanker battle, it was originally considered that Brandt would show up in the James Bond tradition of the henchman coming back for the heroes. Instead they chose to use Killian himself, and have Pepper, whom he abused earlier, cause his downfall as a way of poetic justice. The final dialogue was originally written as "I am Tony Stark" to be a response to the first film's ending, but eventually it changed to "I am Iron Man" to enhance the mythical qualities. On setting the film around Christmas, Black said "I think it's a sense of if you're doing something on an interesting scale that involves an entire universe of characters, one way to unite them is to have them all undergo a common experience. There's something at Christmas that unites everybody and it already sets a stage within the stage, that wherever you are, you're experiencing this world together. I think that also there's something just pleasing about it to me." Pearce added that he would have wanted to see a third Iron Man film set at Christmas, adding that "when you're telling a story about taking characters apart, it almost has more resonance if you put it at Christmas and if you're also telling a story about lonelier characters as well. That loneliness is heightened at Christmas." Black also felt the character Harley Keener embodied the Ghost of Christmas Past for Stark.
Pre-production
In September 2011, Marvel Studios reached an agreement to shoot the film primarily out of EUE/Screen Gems Studios in Wilmington, North Carolina. Michigan was also in contention to land the production, but the Michigan Film Office could not match North Carolina's tax incentives. In April 2012, Ben Kingsley entered into negotiations to play a villain in Iron Man 3, a part which Anthony Mackie, who would later portray Sam Wilson in the MCU, also auditioned for. The following week, producer Kevin Feige revealed that Iron Man 3 would begin shooting in North Carolina "in five weeks," and said that it "is a full-on Tony Stark-centric movie ... very much inspired by the first half of Iron Man ... [H]e's stripped of everything, he's backed up against a wall, and he's gotta use his intelligence to get out of it. He can't call Thor, he can't call Cap, he can't call Nick Fury, and he can't look for the Helicarrier in the sky. A few days later, The Walt Disney Company China, Marvel Studios, and DMG Entertainment announced an agreement to co-produce Iron Man 3 in China. DMG partly financed, produced in China with Marvel, and handled co-production matters. DMG also distributed the film in China in tandem with Disney.
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The next week, Guy Pearce entered into final talks to play Aldrich Killian, a character who is featured in the "Extremis" comic book story arc. Chinese star Andy Lau became involved in negotiations to join the film, as a Chinese scientist and old friend of Stark's who comes to his aid. Lau would later turn down the role, and Wang Xueqi was cast instead. Jessica Chastain entered into discussions for a role in the film, but bowed out due to scheduling conflicts. In May, Rebecca Hall was cast in her place, and her role was described as "a scientist who plays a pivotal role in the creation of a nanotechnology, known as Extremis. Over the next few weeks, James Badge Dale was cast as Eric Savin, Ashley Hamilton was cast as Firepower, and Favreau returned to reprise his role as Happy Hogan from the first two films. Stéphanie Szostak and William Sadler were also cast in the film, with Sadler playing the President of the United States. Despite erroneous early reports that Cobie Smulders would reprise her role as Maria Hill from The Avengers in the film, Smulders wrote on her verified Twitter page that this was not so. According to Drew Pearce, Emilia Clarke was initially cast for an unknown role, before the script was changed.
In July 2012, at the San Diego Comic-Con International, a new Iron Man armor from the film, the Mark XLII, was on display on the convention floor, along with the Marks I-VII from the first two Iron Man films and The Avengers. A panel was held, during which Shane Black, Robert Downey Jr., Don Cheadle, Jon Favreau and Kevin Feige discussed making the film, and several minutes of footage from the film were shown. The first television advertisement aired during Super Bowl XLVII on the CBS network in the United States. On March 25, 2013, Marvel and Disney revealed on the official Iron Man Facebook page, "Iron Man 3: Armor Unlock," to reveal suits Stark has made before the events of the film. In January 2013, Marvel Comics released a two-issue comic book prelude by writers Christos Gage and Will Corona Pilgrim with art by Steve Kurth and Drew Geraci. The story set between the second and third Iron Man films centers on War Machine, revealing why he was absent during the battle in New York of The Avengers.
Like with the first two films, Audi again provided product placement with various vehicles. Oracle also returned from Iron Man 2, showcasing both the Oracle Cloud and the Oracle Exadata server. Verizon FiOS and TCL's flat panel televisions and Alcatel One Touch smartphones are also featured in the film, and the Chinese cut also shows a Zoomlion crane and Yili milk. Promotional deals were arranged with Subway and the Schwan Food Company, and tie-ins included Lego sets, Hasbro action figures, and a mobile phone game by Gameloft.
Disney also promoted the film at its domestic theme parks. Disneyland's Innoventions attraction received a Stark Industries exhibit beginning April 13, and Monorail Black of the Walt Disney World Monorail System was given an exterior Iron Man scheme. The exhibit, entitled Iron Man Tech Presented by Stark Industries, features the same armor display that was shown at the 2012 San Diego Comic-Con, with the Marks I-VII and the new Mark XLII. In addition, there is a simulator game, titled "Become Iron Man," that uses Kinect-like technology to allow the viewer to be encased in an animated Mark XLII armor and take part in a series of "tests," in which you fire repulsor rays and fly through Tony Stark's workshop. The game is guided by J.A.R.V.I.S., who is voiced again by Paul Bettany. The exhibit also has smaller displays that include helmets and chest pieces from the earlier films and the gauntlet and boot from an action sequence in Iron Man 3. All-in-all, Disney spent $131 million marketing the film worldwide.
